7 Ways Your Content is Messing SEO Efforts
Today, all a part of inbound marketing, content goes hand-in-hand with search engine optimization. However, sadly, there are still many people who fail to come on terms with this fact. And these are generally the people who believe in miraculous marketing strategies that find loopholes in the system and offer quick fixes.
On the other side of the rope, even those people who prioritize custom blog posts and articles atop, unknowingly, make some common mistakes that not only fail them in content marketing but also in their SEO efforts.
So answer these… How often do you produce contents?
What role does content plays in your SEO?
Regardless your answers, here are 7 possible ways your contents are totally screwing the SEO strategy in 2018:
1. Short-form contents A study found that ideal length of a post/article is 1,890 words. Long-form contents are loved (and ranked higher) by search engines. So, if possible and your niche allows, you should avoid writing bite-size contents.
2. Posts with bad titles Today, SEO is just as much about conversion. If your article has a bad title, even when it manages to rank higher, people won’t click on it. And when there’s poor conversion rate, its ranking will eventually sink.
3. No internal linking strategy Blog posts provide a great opportunity to link your internal pages with each other and pass on the juice to every corner of your website. If you aren’t internally linking your posts and pages, you aren’t helping the search bots in crawling.
4. Poor anchor texts Even when you’re connecting pages with each other, you must be careful of what you’re linking and what texts you’re linking. Meaning, anchor text is very important. So make sure these anchor texts are your keywords.
5. Missing relevant keywords A post without any targeted and relevant keyword is as good as dead. Period. And this is the biggest mistake you can make. Do keywords research and throw them in the article in right density.
6. Missing LSI keywords LSI or Latent Semantic Indexing keywords are the words that tells search engine about the content and its relevancy. Today, they are playing a more important role than ever. So when you’re doing a research on your primary keywords, also hunt for few LSI keywords.
7. Poor content structure Content with no proper punctuation, no line break and no paragraph change will only repel the visitors. This will mean lower ‘Time Spent on Website’ and higher bounce rate, which will eventually go on to affect your SEO
Content writing is an art that isn’t a cup of tea of everyone. A lot of things need to be factored when scribbling appealing, engaging and high-converting words, including their SEO-friendliness. So if you haven’t already, hire good provider of content writing services Kolkata.
Direction:- https://goo.gl/maps/iQNGWa4K2Rr
So answer these… How often do you produce contents?
What role does content plays in your SEO?
Regardless your answers, here are 7 possible ways your contents are totally screwing the SEO strategy in 2018:
1. Short-form contents A study found that ideal length of a post/article is 1,890 words. Long-form contents are loved (and ranked higher) by search engines. So, if possible and your niche allows, you should avoid writing bite-size contents.
2. Posts with bad titles Today, SEO is just as much about conversion. If your article has a bad title, even when it manages to rank higher, people won’t click on it. And when there’s poor conversion rate, its ranking will eventually sink.
3. No internal linking strategy Blog posts provide a great opportunity to link your internal pages with each other and pass on the juice to every corner of your website. If you aren’t internally linking your posts and pages, you aren’t helping the search bots in crawling.
4. Poor anchor texts Even when you’re connecting pages with each other, you must be careful of what you’re linking and what texts you’re linking. Meaning, anchor text is very important. So make sure these anchor texts are your keywords.
5. Missing relevant keywords A post without any targeted and relevant keyword is as good as dead. Period. And this is the biggest mistake you can make. Do keywords research and throw them in the article in right density.
6. Missing LSI keywords LSI or Latent Semantic Indexing keywords are the words that tells search engine about the content and its relevancy. Today, they are playing a more important role than ever. So when you’re doing a research on your primary keywords, also hunt for few LSI keywords.
7. Poor content structure Content with no proper punctuation, no line break and no paragraph change will only repel the visitors. This will mean lower ‘Time Spent on Website’ and higher bounce rate, which will eventually go on to affect your SEO
Content writing is an art that isn’t a cup of tea of everyone. A lot of things need to be factored when scribbling appealing, engaging and high-converting words, including their SEO-friendliness. So if you haven’t already, hire good provider of content writing services Kolkata.
Direction:- https://goo.gl/maps/iQNGWa4K2Rr
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